Brand protection is crucial for maintaining a strong, trustworthy business.
It helps safeguard your reputation, intellectual property (IP), and market position. By protecting your brand, you prevent counterfeiting, imitation, and misuse of your products or services.
Securing your IP rights—like trademarks, patents, and copyrights—ensures your creations remain exclusive to you. This fosters customer trust, increases your market value, and positions your brand for global expansion. Ultimately, brand protection strengthens your business’s long-term sustainability, keeps competitors at bay, and enhances consumer loyalty.
Common Law Trademark Explained for UK Businesses
Example of a business using a brand name and logo without a registered trademark, relying on common law trademark rights in the UK.
Genericized Trademarks: What They Are & How to Avoid Them
A visual explaining how strong brand names can become genericized trademarks if not protected properly.
UK Trademark vs EU Trademark: Which One Do You Need?
UK trademark vs EU trademark protection explained for growing businesses and startups.
Adrian Skyes Trademark Explained: What You Need to Know
Illustration showing brand name protection and trademark ownership linked to Adrian Skyes trademark enquiries.
How Long Do Trademarks Last? UK & Global Guide
A visual guide explaining how long trademarks last and when renewals are required in the UK and internationally.
Trademark Unicode: Can You Protect Symbols & Emojis?
Unicode symbols and emojis used in brand names and trademarks across digital platforms.
The UKIPO Launches Its New Patent Search Tool
Screenshot-style illustration showing the UKIPO’s new patent search tool interface for searching UK patents and innovations.
How to Trademark a Phrase: A Step-by-Step UK Guide
A business owner reviewing brand phrases before trademark registration.
Guide on how to trademark a phrase in the UK
Meghan Markle Trademark Issues: What Businesses Can Learn
Meghan Markle brand and trademark issues highlight the risks of poor IP strategy for businesses and entrepreneurs.
Kunbi Skin Trademark: What Brand Owners Must Know
Close-up of natural skincare products representing Kunbi Skin branding and trademark protection in the beauty industry.
WWE Trademarks New Ring Names: What It Means
WWE filing trademarks for new ring names as part of wrestler branding and intellectual property strategy.
Roots Meijer Trademark Dispute Explained for Businesses
Roots and Meijer branding highlights how similar names can trigger trademark disputes across retail markets.
Pontiac Trademark Filings: What They Mean Today
Classic Pontiac vehicles and logos illustrating ongoing Pontiac trademark filings and brand protection strategy.
Trademark Metals Recycling: Brand Protection Guide
Metal recycling facility with scrap processing equipment, representing brand protection in the recycling industry.
Super Bowl 2026 Logo: What Businesses Must Know
Official Super Bowl 2026 logo and branding used across NFL marketing and merchandise, protected by trademark law.
Proud Boys Trademark: What the Court Decision Means
Federal court decision shaping trademark ownership and brand control.
Gettysburg Logo Trademark Dispute Explained Simply
Gettysburg logo trademark dispute highlighting the clash between branding, history, and trademark law.
Caterpillar Men’s Trademark Stretch-Fit Cap Explained
Caterpillar men’s stretch-fit cap with embroidered logo, highlighting trademarked branding on headwear products.
Undergraduate by Hilton Trademark Explained for Businesses
A modern student-focused hotel concept under the Hilton brand, highlighting trademark protection in hospitality.
Impulsly Trademark: What It Means & Why It Matters
Illustration of a startup founder researching the Impulsly trademark before launching a new brand.