Secure Your Brand’s Future with Sort My Mark
About Sort My Mark
Trademark Protection, Done Properly
At Sort My Mark, we help founders, agencies, and growing businesses protect their brand before problems arise.
With over 10 years of experience in trademark research and intellectual property strategy, we focus on one thing — giving you clarity before you invest in your brand.
Most trademark issues don’t happen during filing.
They happen because no one checked properly at the start.
What We Do
We combine deep trademark search analysis with clear, practical advice so you can move forward with confidence.
Whether you're launching a new brand, expanding into new markets, or advising clients, we help you avoid costly conflicts, delays, and rebrands.
Our Services
• Professional Trademark Search Reports
(UKIPO, EUIPO, WIPO + common law insights)
• UK Trademark Registration
Handled from start to finish with full support
• Ongoing Brand Protection
Monitoring, renewals, and strategic guidance
Our Approach
We don’t just file trademarks.
We help you understand your risk, make informed decisions, and protect your brand properly from day one.
Start Smart
Start with a trademark search — it’s the smartest way to protect your brand.
6000+
Trademarks Search reports
5+
Panther Firms Branding anancy
3 Registers
EUTM UKIPO & WHIPO
Our Mission
Our Mission
At Sort My Mark, our mission is simple:
To give businesses the clarity and confidence to protect their brand properly from day one.
We help founders, agencies, and growing businesses avoid costly mistakes by making trademark protection clear, practical, and accessible.
How We Do It
We simplify the entire process through:
• Comprehensive trademark search reports
So you understand risks before you file
• Straightforward UK trademark registration
Handled with clarity, accuracy, and full support
• Ongoing brand protection
Monitoring, renewals, and long-term guidance
Why It Matters
Too many businesses invest in branding without knowing if it’s actually protectable.
We exist to change that — by helping you make informed decisions and protect what you’ve built with confidence.
Our Commitment
Whether you're launching your first brand or managing a growing portfolio, we’re here to guide you every step of the way with honest advice and reliable support.
Meet The Founder
Meet the Founder
Hi, I’m Umair Hotiana founder of Sort My Mark.
I’m a trademark search specialist with over 12 years of experience, including working at Corsearch, one of the world’s leading IP research firms.
My journey into trademarks began when I saw how often businesses — even with strong ideas ran into problems simply because the risks weren’t identified early.
That’s where everything goes wrong.
So I made it my focus to help businesses get it right from the start.
After completing a Master’s in Trademark Law & Practice at Queen Mary University of London, I spent years working with startups, branding agencies, and law firms, helping them navigate the complexities of trademark protection with clarity and confidence.
Why I Started Sort My Mark
I launched Sort My Mark to make expert-level trademark protection:
• Clear
• Accurate
• Accessible
Because protecting your brand shouldn’t feel confusing or uncertain.
What We Do Today
At Sort My Mark, we provide:
• Tailored trademark search reports
Covering UKIPO, EUIPO, WIPO, and wider risk insights
• Clear and compliant trademark applications
Handled with full support from start to finish
• Ongoing brand protection
Monitoring, renewals, and long-term guidance
My Approach
I don’t believe in just “filing trademarks”.
I believe in helping you understand your risk, make informed decisions, and protect your brand properly from day one.
Let’s Protect Your Brand — Properly
Whether you're launching your first brand or managing trademarks for clients, we’re here to simplify the process and give you the confidence to move forward.
Why Choose Us?
Expertise You Can Trust
With years of experience and a deep understanding of trademark law, we offer services tailored to your unique needs.
We put your business first, ensuring accurate, compliant, and timely solutions.
Client-Focused Approach
End-to-End Support
From trademark searches and applications to ongoing management, we’re here for you at every stage.
At Sort My Mark, we don’t just handle trademarks—we help you build a strong foundation for your brand’s future.
Let us help you make your mark!
What our clients say?
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![A young woman with a big afro hairstyle, wearing glasses, hoop earrings, and a striped top, smiling indoors.]()
"Fast, simple, and affordable! Expert advice every step of the way. Highly recommend!"
Laurie Payton
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![A man with dark curly hair, glasses, and a beard looking to the side.]()
"Quick and hassle-free registration with a thorough lawyer's review. Results in 24 hours!"
Jamie Kokot
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![A smiling woman with shoulder-length black hair in a blue top standing among green plants in a bright indoor setting.]()
"Easy, affordable, and professional. The free lawyer's check was a great bonus!"
Lindsey Beumer
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![A young man in a navy blazer and white shirt standing outdoors with arms crossed in front of an ornate building entrance.]()
"Quick registration and excellent communication. Impressive 24-hour turnaround!"
Keith Finley
