A word mark protects the name or slogan of your brand in plain text, without any styling. It gives you exclusive rights to use the name regardless of font, design, or colour.

What is a logo (figurative) mark?

A logo mark protects the design or stylisation of your brand. This includes colours, fonts, layout, and imagery used in your logo. It only protects that specific design.

Which trademark should I register first?

If you're on a budget or just starting out, registering a word mark is best. It gives broader protection and flexibility if your logo changes in the future.

Trademark Myths vs. Facts: What Every Business Owner Needs to Know

13 Dec

Written By Oneandonlychildhoods Team

When it comes to trademarks, there’s a lot of misinformation out there. Many business owners assume they don’t need a trademark or that registering one is too expensive and complicated. The reality? Trademark protection is one of the smartest investments you can make for your brand. At Sort My Mark, we’re here to clear up the confusion and help you protect what matters most—your business identity.

Myth #1: I Own My Brand Name Just Because I Use It

Fact: Simply using a brand name doesn’t mean you legally own it. Without a registered trademark, anyone else can claim it, and you could even be forced to stop using it. Registering your trademark gives you exclusive legal rights to your brand name, logo, or slogan.

Myth #2: Trademark Registration Is Too Expensive for Small Businesses

Fact: Many small business owners assume trademarking is only for large corporations. In reality, securing a trademark is affordable and saves you from costly legal battles in the future. At Sort My Mark, we offer cost-effective trademark solutions so businesses of all sizes can protect their brands.

Myth #3: A UK Trademark Protects My Brand Worldwide

Fact: A UK trademark only protects your brand within the United Kingdom. If you plan to expand internationally, you need to register in other countries as well. We can help you with international trademark registration so your brand is protected everywhere you do business.

Myth #4: A Trademark Lasts Forever

Fact: A trademark doesn’t last indefinitely unless you renew it. In the UK, trademarks must be renewed every 10 years. However, as long as you continue to renew it, your protection can last for as long as you need it.

Myth #5: If I Register a Company Name, I Don’t Need a Trademark

Fact: Registering a company with Companies House is not the same as registering a trademark. Another business could still trademark the name and force you to rebrand. A registered trademark ensures you have the exclusive rights to your brand name in your industry.

Why You Should Secure Your Trademark Today

✅ Prevent Legal Disputes – Avoid costly battles over brand ownership.
✅ Exclusive Rights – Stop others from using your name, logo, or slogan.
✅ Build Trust & Recognition – Customers associate your trademark with quality and credibility.
✅ Increase Business Value – A trademark is an asset that adds value to your company.

Let Sort My Mark Protect Your Brand

At Sort My Mark, we make trademark registration simple, affordable, and hassle-free. Don’t wait until it’s too late—secure your brand’s future today.

📞 Contact us now or visit www.sortmymark.com to get started.

Oneandonlychildhoods Team