Find a Brand Name You Can Actually Own
Sort My Mark helps founders, startups, and growing businesses choose names that are distinctive, commercially stronger, and better positioned for trademark protection.
This is not random naming. This is a structured naming project built around clearance, risk reduction, and real-world use.
Ideal for new businesses, rebrands, product launches, and founders who want to avoid costly naming mistakes.
Most businesses choose the wrong name too early
A name should do more than sound good. It should be memorable, commercially useful, and capable of being protected.
- Many founders fall in love with names that are too descriptive or too close to existing brands.
- Some invest in websites, logos, packaging, and social media before checking risk properly.
- Others only discover the problem after they have built momentum and spent money.
If you cannot protect the name properly, you may not really own the brand
That is why Sort My Mark combines naming support with trademark search thinking from the start. We help you avoid obvious dead ends before they become expensive mistakes.
A naming project with trademark intelligence built in
Most branding agencies do not understand trademark risk. Most trademark professionals do not help create the name. Sort My Mark bridges that gap.
Distinctive naming
We focus on stronger, more ownable options rather than generic names that blend into the market.
Comprehensive search thinking
We look at trademark risk, naming logic, and broader brand use so you can make a better decision.
Clear next steps
You finish with direction, a recommendation, and a path toward filing if the chosen name looks viable.
Choose the naming package that fits your stage
Whether you have one name already or want multiple directions explored, we offer simple packages built around practical trademark-first support.
One Name Check
Best if you already have one name in mind and want an initial trademark-focused view before you go further.
- Review of 1 proposed name
- Initial trademark screening
- Basic risk view
- Basic domain check
- Email summary and recommendation
Three Name Review
Best for founders comparing a few shortlisted options and wanting stronger clarity before choosing a final direction.
- Review of up to 3 proposed names
- Initial trademark screening for each
- Basic domain checks
- Risk comparison across all 3 names
- Recommendation on strongest option
Comprehensive Naming Project
Best for founders who want a more strategic package with broader support, deeper review, and a more confident naming decision.
- Review of up to 3 names or naming directions
- Comprehensive trademark-focused search
- Basic domain and handle review
- Detailed risk analysis
- Recommendation report
- 1 refinement round
Clear deliverables, not endless back and forth
- Trademark-aware name review
- Commercial and brand logic behind the recommendation
- Risk-based guidance in plain English
- Search-informed naming support
- Actionable next step if you want to file the trademark
Built for speed and clarity
This service is designed for founders who want to move quickly without guessing. Instead of spending weeks going in circles, you get structured feedback that helps you make a better decision now.
Simple, founder-friendly process
We keep the process straightforward so you can move from uncertainty to decision quickly.
Tell us your names
Email us your proposed name or shortlist, along with a brief note about your business and what you are offering.
We review and search
We assess the names from a trademark and brand-risk point of view and carry out the relevant search work.
You get a recommendation
You receive a practical view on the risks, the strongest option, and what to do next if you want to protect it.
Who this service is for
- Startups launching a new business or product
- Founders unsure if their chosen name is safe
- Businesses planning to file a UK trademark
- Rebrands that want to reduce avoidable naming risk
- Agencies or consultants helping clients with naming
Ready to protect the chosen name?
If your chosen option looks viable, Sort My Mark can also support the next stage of the process, including deeper search work and trademark filing support.
Frequently asked questions
Do you guarantee trademark registration?
No. No responsible provider should promise guaranteed registration. We help you reduce obvious naming risk and make stronger decisions before filing.
What is the difference between the £199 and £299 package?
The £199 package is ideal for comparing up to 3 names at an initial level. The £299 package goes deeper and includes a more comprehensive trademark-focused search and fuller recommendation support.
Can I start with one package and upgrade later?
Yes. If you begin with a smaller package and decide you want deeper support, email us and we can discuss the best next step.
How do I get started?
Simply email info@sortmymark.com with your proposed name or shortlist and tell us a little about your business.
Do not build your brand on the wrong name
Choose a naming package, email us your shortlist, and let Sort My Mark help you move toward a stronger and more protectable brand.